The foundational elements of our design
Continuity of a circle
The continuity of a circle is an important design element that we use to create a sense of unity, completeness, and visual harmony in product design.
The significance of the circle in our design is seen in every single Chetty product.
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Structural strength
The design of triangle is known for its structural strength due to the way the forces are distributed evenly among its three sides.
We added rounded edges to make it a combination of circles and a triangle calling it the 'Triancle'. Triancle shape is extensively used in our product design.
Diverse applications
Diversity is the bedrock of a dynamic design. By having circles in each edge if the square making it a smooth and easy going shape to be added to any design. Like a square pointing in four different direction, we broaden our perspectives to bring unique point of view to the table & generate more breakthrough ideas faster.
Less is more.
Less but better.
-Dieter Rams
Principles of our design
Minimal design
Accurate & honest designs
Small & Lightweight
Compactness & Portability
Environmentally friendly design
Multi-purpose design
Long lasting products
User-friendly design