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Chetty

Easy. Simple. Minimal.Unobtrusive. Long Lasting.

Design Ethos

The foundational elements of our design

Continuity of a circle

The continuity of a circle is an important design element that we use to create a sense of unity, completeness, and visual harmony in product design.

The significance of the circle in our design is seen in every single Chetty product.

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Circle.png

Structural strength

The design of triangle is known for its structural strength due to the way the forces are distributed evenly among its three sides.

We added rounded edges to make it a combination of circles and a triangle calling it the 'Triancle'. Triancle shape is extensively used in our product design.

Triancle.png

Diverse applications

Diversity is the bedrock of a dynamic design. By having circles in each edge if the square making it a smooth and easy going shape to be added to any design. Like a square pointing in four different direction, we broaden our perspectives to bring unique point of view to the table & generate more breakthrough ideas faster.

Square.png

Less is more.
Less but better.

-Dieter Rams

Principles of our design

Chetty

Minimal design

Accurate & honest designs

Chetty Cables
Chetty stands

Small & Lightweight 

Compactness & Portability

Chetty
Chetty picks

Environmentally friendly design

Multi-purpose design

Chetty Laptop stand
Chetty bench

Long lasting products

User-friendly design

Chetty
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